Eurobike 2024 will be laid out on an area of 150,000 square metres in eight halls and a large outdoor area. - Photo Eurobike
FRANKFURT, Germany - Sharing know-how and best practices have become an important part of Eurobike. The annual industry get-together has become a global presentation of every aspect the bicycle and e-bike business has to offer. From 3-7 July 2024, industry experts will gather in Frankfurt for the flagship trade fair for bicycle and light electric mobility.
More than before, industry peers will look forward to meeting again and discussing the latest market trends. At Taipei Cycle Show in early March, it was more than clear that any improvement in the challenging market conditions was not expected before Q3 at the earliest or probably only at the start of 2025. At China Cycle show in May, the first indications of a positive market development were eminent. The Frankfurt show will be the next international meeting to assess the market conditions.
When Eurobike opens its doors in early July, it will be clear whether the market performance in spring has contributed to the long-awaited clearing of the warehouses. This would give the industry the much-needed room for new investments and the implementation of forward-looking strategies. Even if this is the case, industry insiders expect the market to go forward in very small steps.
The relocation to Frankfurt in 2022 gave a clear direction for the event and confirmed that Friedrichshafen was too small to fulfill Eurobike’s ambitions. The conference has been an integral part of Eurobike for many years, but knowledge transfer, exchange and networking have gained importance in the past few years.
The conference programme starts one day before the start of the trade fair. Top tier managers are invited to the Leaders’ Night. Under the motto ‘Hello Future. Hello Transformation’, this newly-developed evening format offers forward-thinking keynotes as well as networking at the highest level, while acting as a framework for the following days of the conference. The official kick-off for the professional audience will be at the Industry & Start-Up Day on 3 July. All events will take place at various locations, but mainly in hall 8.
Industry organisations like CONEBI, CIE, ZIV and Zukunft Fahrrad will take the stage on Wednesday and discuss various topics like the bicycle ecosystem in Germany, global insights in the supply chain, industry cooperation from an outsiders perspective, the Mobility Transition Pathway and a fireside chat about sustainability in the bicycle industry. On Thursday, the conference will focus on ‘How do we get more people cycling?’ In the afternoon, the discussion will focus on joint solutions that should be visionary and feasible.
The professional programme will be accompanied on Thursday by the Ecomobility Talk on the future technology of light electric vehicles and the Cargo Bike Academy. In the evening, the industry will meet at the Pink Thursday event for networking and talks. Pink Thursday takes place at the center for cycling culture Massif Central in the heart of Frankfurt. On Friday, the business days will culminate in network meetings concerning the cooperation of the tourism industry with the cycling industry. Interested parties can meet at the Bike Travel Forum, the Women in Cycling Breakfast or at a focus event on Service & Sale for online and offline business.
